In order to ensure a standard representation of the Transit brand identity, here is a guide for its various visual elements usage.
Find and download the appropriate logo version for your digital or print needs as well as the indications to use it in accordance with the graphic standards of the brand.
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Use this version when the alignment of the logo must be centered and the height of the available space is at least equivalent to its width.
The minimum height of the vertical logo is 48px /0.5in
Use this version when the logo has to be left aligned and the height of the available space is more restricted than its width.
The minimum height of the horizontal logo is 24px /0.25in
The logo should only be used in the following color configurations. It should not be displayed in other hues and colors. The legibility of the logo is to be prioritized according to the contrast with the background on which it is applied.
PMS 7693C
C100 M75 Y31 K14
R0 V73 B118
#004976
For colored / white / blank / image background. Prioritize this version.
C0 M0 Y0 K100
R0 V0 B0
#000000
Only for white / blank background or when constrained to a monochromatic color space.
C0 M0 Y0 K0
R255 V255 B255
#ffffff
Only for black / Transit blue background or when constrained to a monochromatic color space.
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